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For POVOS’s new rice cooker, Bantum realized the importance of maintaining this ethos and imparting it onto the device. As good as this sounds, it’s a difficult feat to achieve. By employing the fundamental elements of efficiency and practicality, Bantum’s strategy was to fashion the rice cooker in an affordable and stylish manner, allowing it to cater for one of the most powerful markets in China.

The end result was a merging of quality, practicality and affordability…with style – essential characteristics that differentiate this new rice cooker from the rest.